Blog Post: Recruiters All a-Twitter

I just love this title.  I borrowed it from an article I just read on SHRM.org called, "Newest Social Medium Has recruiters All a-Twitter". Of course this sparked my interest instantly when I looked at my RSS feeds this morning on my Google home page. This article is great as it speaks directly to the recruiter and the value Twitter can add to recruitment. For me, twitter was quite overwhelming at first and while it was easy enough to physically do, it was not connecting what it did for me or for our business. Clearly I am not alone as the article mentions that only 10% of tweeters accounted for 90% of one month's tweets, which speaks to exactly the understanding that I ultimately came to: THIS IS AN INCREDIBLE OPPORTUNITY! If I can, if our company can, be of that 10%; goodness the impact we can make. Twitter used properly takes strategy, not necessarily time. It's important to have and build our brands on twitter, but not create our brands via twitter. It has it's own language and I think after getting set up, learning the lingo, and getting engaged I am headed to be part of the 10% that gets an ROI on it. I am grateful to our social media managers for making it all make sense for me, and also for making it a fun and engaging experience. Once I see value in something I will make time for it and I see tremendous value in this and all the internet affords us. We are in a very non-traditional age of communication and I am all about being a sponge and sharing the love!