Blog Post: Generating Real World Engagement!

This week I had the pleasure of hearing Deborah Herman speak on Interactive Best Practices and Recruitment at the SMA South Florida meeting. I have noticed recruiters go from hearing about social meeting to being ready to get their feet wet a bit. With that said, I am also noticing reservations because people are just unsure how to engage and measure their ROI.

Personally, I do not do anything unless I see value and feel good about my ROI opportunities, so I can completely relate. I was just reading an article called Recruitment Social Media ROI. It shared how it's really all about the people for social media recruiting to be effective. Recruiters need to be engaged and driving conversations.

Having a lot of fans on a facebook fan page is great, but having recruiters and fans engaged in conversations is effective. How do we measure the ROI? This is a forever evolving answer as effective social media is a result of learned and shared experience. The goal remains the same: to get hires. Social media is a phenomenal tool to get to the goal. The idea is to facilitate and generate real world engagement, as stated so beautifully by a comment on this article.

We have had great success this week on our facebook fan page. Job seekers are engaged and leaving comments. They are chatting with each other. Never before has their been a forum for job seekers to engage with each other. As a recruiter this is an incredible opportunity to join in the conversation and comment back directly to the job seekers. Do what you do best: ATTRACT AND FIND TALENT!

Our mission is and always has been to connect local job seekers and local employers. I encourage you to take advantage of the network we have built and continue to build.

Become a fan and get engaged!