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Manager, Data & Analytics

at Zimmerman Advertising

Posted: 10/8/2019
Job Reference #: 305658
Keywords: manager

Job Description

Tracking Code
4096
Job Description

Overall Objective

As we grow and scale our business, we are seeking a manager who can deliver on analytics and insights necessary to drive business opportunities for our clients. The Manager, Data & Analytics will play an integral role in transforming the way that the team accesses, understand and reacts to data. By tackling complex data sets, you are somebody that thrives on uncovering meaningful trends and presenting insights in a digestible way across all levels of the organization. You will manage the strategic data and analytics development for a cross section of clients. The key responsibilities of this position are to collaborate with the analytics, retail technology, media and client services teams to establish key business strategies, design learning/test plans, establish and report on key performance metrics, make recommendations to continually improve media performance, all with the goal of maintaining healthy growth of our clients.

Required Skills

Responsibilities

  • Leverage data, insights, and analysis tools to inform actionable strategic business decisions
  • Understand client goals and lead thinking using a test & learn approach to improve media success and efficiency.
  • Analyze media performance using statistical analysis to determine success of various tactic and strategies.
  • Design, implement and track KPI’s to measure performance against strategic goals, identify emerging trends and provide insights about the drivers of performance
  • Create and maintain measurement plans used to structure data visualization projects.
  • Work with data visualization specialist to better serve client needs as well as internal requests.
  • Identify areas of opportunities for clients and lead larger analytics efforts that can uncover important and novel information to be applied in media efforts.
  • Conceptualize, create and maintain performance dashboards to monitor KPIs for acquisition, retention and monetization
  • Develop solutions to complex problems with new and unique ideas.
  • Present your research and insights to all levels of the company, clearly and concisely
  • Manage client and internal deliverables to ensure that team meets all applicable deadlines
  • Take a lead role in forecasting and scenario-testing our business
  • Partner with the Data Science team to identify critical areas for data-led optimization and integration of machine learning
  • Drive interpretation, socialization and adoption of operational reports and insights.
  • Map the customer journey, analyzing touch points and engagement to determine channel value and propose ongoing optimizations.
  • Present your research and insights to all levels of the company, clearly and concisely
  • Manage client and internal deliverables to ensure that team meets all applicable deadlines
Required Experience

Requirements

  • Bachelor's degree in Analytics, Economics, Statistics, Finance, Business or Marketing.
  • 2-5 years of experience applying data insights in support of business decision-making and strategy
  • Intense curiosity, high intellectual and analytic horsepower, relentless pursuit of data-driven insights
  • Demonstrated ability to dig into analyses to a detailed level, translate trends, and data into actionable strategies, and tie analytical output to tactical recommendations
  • Established ability to influence decision makers
  • Proven ability to manage multiple tasks while working independently.
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Excellent communication skills, both written and verbal, with people at all levels of an organization
  • Entrepreneurial approach; comfortable with the limited direction
  • Displays imagination and originality in their work; consistently raises new ideas; questions the status quo

The responsibilities are many, various, and not limited to those written in this document

Job Location
Fort Lauderdale, Florida, United States
Position Type
Full-Time/Regular