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SEM/SEO Analyst

at Zimmerman Advertising

Posted: 10/8/2019
Job Status: Full-Time/Regular
Job Reference #: 304935
Keywords: marketing

Job Description

Tracking Code
3373
Job Description

Authority:

The SEM Analyst is selected and placed into the position by the Director of SEO/SEM. This position works under general supervision with the Associate Director and/or Manager providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by superiors for soundness of overall accuracy and adequacy. Helps to develop solutions to moderately complex problems. Supervisor approval necessary when deviating from standard and routine practices or procedures.

Overview:

The SEM Analyst is accountable for successfully managing Paid Search campaigns for clients. The primary responsibilities in this role is to be the go-to-expert, successfully leading the day-to-day management of complex and sophisticated Search campaigns; act as the central hub of collaboration and problem solving across various departments/resources while delivering against aggressive client objectives

Responsibilities:

Search Campaign Management

  • Perform recurring and ad hoc data analysis to identify and interpret trends or patterns in complex data sets
  • Analyze historical data and identify patterns
  • Responsible for campaign set-up
  • Translate data-findings into insights (working with our team of strategists when appropriate)
  • Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc..
  • May oversee multiple accounts providing oversight, coordination and escalation for team
  • Can be an internal point of escalation for the day-to-day client contact
  • Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans and risk/benefit analysis; as well as analyzing results and developing actionable insights

Analysis, Thought Leadership & Communication

  • Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
  • Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases and performance reports
  • Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship

Teamwork and Project Management

  • Maintain filing structure for Department
  • Identify new process improvement opportunities
  • Actively monitor and share industry news, online marketing trends, industry tools and internal cross-team key learnings
  • Work comfortably in dynamic, time intensive environments where consistent and competing priorities are commonplace
  • Use interpersonal skills to influence customers, suppliers and other comparable level managers
  • Demonstrate a solutions-oriented approach to solving challenges, sometimes under tight deadlines
  • Assist with team management activities such as staff training, work management and recruitment
Required Experience
  • Requirements:

    • Bachelor’s degree. Preferred areas of study: engineering, statistics, mathematics, computer science or a related discipline emphasizing scientific inquiry
    • 1+ year(s) experience working in a data-driven field
    • Understanding of scientific method along with analytics knowledge (statistical significance, confidence intervals, etc…)
    • Strong professional presence and communication skills
    • Uses acquired expertise and knowledge to solve business challenges and provide focus to subordinates
    • Ability to work independently and effectively multitask across multiple priorities
    • Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads
    • AdWords and Bing Certified
    • Comprehensive data analysis and problem solving skills; able to draw conclusions and, with guidance, able to devise strategic recommendations based on findings
    • Strong Microsoft Excel skills; pivot table, Vlookups, and chart building

    The responsibilities are many, various, and not limited to those written in this document

Job Location
Fort Lauderdale, Florida, United States
Position Type
Full-Time/Regular